The Brand. The Brand. The Brand. Every company is worried about brand and its value. Why? As Amazon Founder and CEO Jeff Bezos says, “Your brand is what other people say about you when you are not in the room”. In the absence of complete information, customers will gravitate to the brand they trust most. So why is brand protection so important?
Topics: Leveraging Security, Site Managers, truck sales, physical security, brand protection
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