The Nursery/Landscape Expo was held on August 8th through 10th this year in the Henry B. Gonzalez Convention Center in San Antonio, Texas, and featured a Wizard of Oz theme. Rather than EGD exhibiting at a booth this year, we decided I would attend the show on foot to see what I could find. This was a great choice for really taking in all the exhibits, which I might have missed otherwise.
The Brand. The Brand. The Brand. Every company is worried about brand and its value. Why? As Amazon Founder and CEO Jeff Bezos says, “Your brand is what other people say about you when you are not in the room”. In the absence of complete information, customers will gravitate to the brand they trust most. So why is brand protection so important?